👋 I’m Ty.
I am the Director of Marketing at Appcues, where we help people make their software easier to use.
Before that I was the first marketer at Work Market, where I helped the team scale from $250k-$8M in ARR.
I love building audiences—on Twitter, at a conference, for a blog—whatever.
Subscribe to learn how I get over 1k upvotes on Product Hunt, build a blog audience from 0 to 100k uniques, and scale self-service sales by 10x.
I enjoy sharing growth wins.
I was recently profiled by Autopilot in this cool and personal piece: Ty Magnin’s “Fewer Things Done Better” Approach to Marketing
Guest posts I've written:
- AdRoll: Converting Leads into Paying Customers with Retargeting
- Olark: How to use live chat to onboard new users
- LeanPlum: 6 Tricks You Haven’t Tried to Lift User Onboarding
- Instapage: How to Create Optimized Welcome Pages
- Apptimize: User Onboarding at Different Stages of Growth
- Mind The Prouct: Customer Retention Hacking
Podcasts I've appeared on:
You can read more content on user onboarding than anywhere else on the planet on the Appcues blog. That's where I write the most.
Can we collaborate? ty [dot] magnin [at] gmail [dot] com